Saba software and cornerstone ondemand have merged posted on apr 23, 2020. Sourcepoint industry vets change the future of ad monetization for publishers 06192015. Sourcepoint announces launch of ott compliance solution. Michael is responsible for all aspects of product development at sourcepoint and has over 15 years experience in software development, with a decade of building and leading engineering teams from the ground up with a focus on innovation. Ben barokas, cofounder and ceo at sourcepoint, commented. Sourcepoint ceo ben barokas looks beyond ad blocking. Dennis and sourcepoint results from sixmonth ad block. Detect ad block software users and message them about adsupported content.
Bypass blocked websites and downloads in collegecompany firewall network using ultrasurf. Sourcepoint is a content compensation platform that supports a sustainable media ecosystem for consumers and publishers. The results from dennis test campaign are impressive and demonstrate the impact of clear and balanced communications. On the occasion of the 2017 cannes lions, i spoke with serial entrepreneur ben barokas about the state of digital publishing and his journey to founding sourcepoint. Ad tech vet ben barokas launches sourcepoint to block ad. We help publishers quantify their monetization challenges and provides technology to address the issue by increasing the options available for consumers to support the content they love. Dcn hosts highlevel discussion on lessons learned from ad. Ben software is a software company producing highquality video software for the mac.
That not only includes the ad blocker circumvention software, but also analytics tools for. Founded by ben barokas, brian kane, geir magnusson, jeroen seghers, matt adkisson, and maxwell newbould in 2015, sourcepoint is backed by investors that include accel, foundry group, greycroft, northzone, and spark capital and is headquartered in new york. He has a proven track record for growing businesses that transform the digital content industry, founding and leading the preeminent supplyside platform, admeld, to. Ben barokas, cofounder and ceo at sourcepoint, comments. Ben barokas is the ceo and cofounder of sourcepoint, where he is driving the next evolution of the internet content compensation by providing technology and services that enable the worlds largest media companies to foster a. Sourcepoint recognized by eprivacyseal eu business wire. Saba software and cornerstone ondemand have merged posted on apr 24, 2020. Ad tech vet ben barokas launches sourcepoint to block ad blockers posted on june 18, 2015 categories internet advertising sourcepoint, which is launching today, promises that it can restore ads removed by blocking software like adblock plus or, alternately, insert new ads, or offers to buy subscriptions to the websites adblocked users are. Techbytes with ben barokas, ceo and cofounder at sourcepoint.
Sourcepoint founder ben barokas was in the hot seat during one of dmexcos last sessions literally, there were electronic flames on either side of his seat on stage but. People say yes, says ben barokas, chief executive of the compliance management company sourcepoint. In the 18 months since technology industry veterans ben barokas, brian kane, geir magnusson jr. Up to 57% of users with ad block software opted to receive ads when educated about content compensation, and up to 38% selected to whitelist sites. European publishers are much more advanced in their. The introduction of the gdpr requirements highlights a pivotal moment for all businesses that utilize consumer data as. Sourcepoint on the search for alternative publisher compensation.
Sourcepoint on the search for alternative publisher. Ben is a serial entrepreneur and angel investor in start up technology companies developing, transforming, and disrupting global business models. Sourcepoint introduces the first content compensation. Adblockers are terrifying companies and publishers, but. As users become accustomed to accessing content anywhere, at any time, media owners need to take responsibility for understanding consumers data privacy preferences.
Dennis, one of the uks largest consumer publishers, has today announced the results from its sixmonth test period using sourcepoints dialogue solution, the worlds first technology platform that allows. Highquality video input software for the mac ben software. Ad tech veteran ben barokas, who has created a new company to block ad blockers. Ben barokas, ceo and cofounder of sourcepoint said. Pagefair, for instance, says it can defeat ad blockers as well.
Sourcepoint ben barokas, sourcepoint cofounder and ceo. Our cofounder and ceo, ben barokas, will be speaking on the panel preparing for the ccpa at tv of tomorrow in nyc. Our cmp helps publishers manage the complexity of gdpr compliance, while also considering alternative and sustainable monetization options. Securityspy is nvr network video recording software that will enable you to quickly set up an effective video surveillance system of any size, from home or office installations to largescale professional systems with hundreds of cameras. More and more ways of letting people block ads are being introduced to market. Ben barokas is the ceo and cofounder at sourcepoint. Securityspy mac nvr video surveillance software ben. Find out more about ben software or view a complete list of our software products. As cofounder and ceo, ben leads the strategic direction of sourcepoint and is an active member of the international startup community.
Our flagship product is securityspy, a powerful video surveillance software solution for monitoring your home or business. Ad blockers are endangering the webs revenue model and over 230,000 jobs. What are some good examples of websites that are using. Founded in june 2015 by ceo ben barokas, brian kane, geir magnusson jr.
California is rewriting the rules of the internet and. Current employee software engineer in berlin germany. Ben barokas of sourcepoint to face terry kawaja of luma. Dennis and sourcepoint collaborate to successfully engage. New york, june 18, 2015 prnewswire sourcepoint launched publicly today as the first content compensation platform for premium publishers.
Todays techbytes with ben barokas, ceo and cofounder at sourcepoint focuses on the product roadmap and current trends in the marketing. Visit the poynter institute 801 third street south st. Ben barokas of sourcepoint to face terry kawaja of luma partners at programmatic punch nyc. Strategies to digital innovator summit berlin, march 22th. View ben barokas profile on linkedin, the worlds largest professional community. Chief executive officer and cofounder of antiad blocker company, sourcepoint, ben barokas will meet ceo and founder of luma partners, terry kawaja in a fiveround battle at programmatic punch ny on june 6. Without thirdparty cookies, media owners must find another way. Sourcepoint recognized by eprivacyseal eu marketwatch. His company sourcepoint provides the software, tools, and data to enable digital publishers to monetize their audiences through a variety of. Admeld founder ben barokas, former liverail coo brian kane, former appnexus cto geir magnusson and other. But they are still losing a race against the clock, says ben barokas, ceo and cofounder of sourcepoint, a startup aimed at fending off adblockers. Understand the how behind the name or the why behind the fame with news from omr.
Ben barokas, ceo of sourcepoint watch here while several panelists touched upon the dubious white listing practices of ad blocking software companies, khatibloo mentioned the constructive approach of the effs proposal to white list sites that adhere to what it deems to be appropriate consumer protection guidelines. But theres a growing chorus of people who insist that ad blockers are no longer a niche group. Ben barokas, cofounder and ceo at sourcepoint comments, the development of our cmp is a major milestone in our mission to support the needs of both premium publishers and consumers. At sourcepoint, were working hard to establish consumer consent and choice. Press question mark to learn the rest of the keyboard shortcuts. Even when theres the option to say no, maybe 10% of the people say no to having their data sold to show more targeted advertising. We post regular updates on twitter and also have a blog for information and articles related to our software. Founded in 2015 by cofounders ben barokas and brian kane, 20year veterans of the digital publishing and advertising technology industries, sourcepoint is backed by foundry group, spark capital.
Sourcepoint is the leading provider of publisher content compensation solutions, providing consumers with choice, and publishers with alternate funding models. New data privacy bills from the senate december 6, 2019. Europes general data protection regulation, or gdpr, is a useful point of comparison. Sourcepoint is a content compensation platform that supports a sustainable media ecosystem through a fair value exchange between consumers and publishers. Cookies, consent, and user experience the great disconnect december 12, 2019.
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